The Importance of Film Tourism
Ian Brodie is a film tourism expert. He has literally written the book on the subject, with copies of his film location guides having sold over a million copies world-wide.
The following is an extract from one of his film tourism presentations....
You know, it's not easy getting to Dyersville in Iowa, it’s a little town of 4,000 and it’s 65 miles north of the state's main highway. But still, it attracts roughly 65,000 visitors a year, from as far away as Japan and Australia. Why would anybody want to go to Dyersville, Iowa.
Because it’s home to the film Field of Dreams. Julie, who runs the Dyersville Chamber of Commerce says "We encourage everyone to head to the corn, bring a bat, ball and play, or just sit on the bleachers and dream." Julie is clever.
Last year I was in England and made a special visit to a little village called Turville. To get there you have to drive about 10 miles on a one-way English lane dodging farm tractors and tourists who probably have never seen such a narrow road. You can see the remains of the rental cars in the ditches on each side of the lane.
How many of you have heard of this place or visited I wonder.
I went there on a sleepy Monday afternoon. I walked into the local – it reminded me of being in my old local pub. One gent was finishing his pint – wiping the froth on his sleeve. A scene that has probably played itself out like this for the last 500 years.
The scene was destroyed though almost immediately – surrounding this gent were at least 20 tourists – jostling and pushing to take photos.
Why would a tourist visit Turville?
If I was to say to you I went to the village where The Vicar of Dibley was filmed I am sure most of you here can imagine the place and can picture in your mind exactly what this village looks like.
Each day over 300 people visit Turville, searching for the Vicar, trying to find Alice, Owen or Jim. Looking for escape – pilgrims to a place that exists, but where the people are but pieces of celluloid.
This person in search of Kevin Costner, Frodo Baggins or Geraldine Granger is important to tourism and film.
The medium of film creates a lasting impression with the viewer. Scenes of passion, action or landscapes spark an emotion that lasts much longer than the film itself.
To quote one of the most imaginative directors of the last century, Stanley Kubrick:
The screen is a magic medium. It has such power that it can retain interest as it conveys emotions and moods that no other art form can hope to tackle.
The inter-relationship between the imagination of film and the reality of landscape is an interesting mix. Although a director can call on any form of computer-generation to create a world, the basis of the creation is nearly always the tangibility of a real landscape.
The impact of geography in film is a result of the subject and how the landscape is revealed. However, it’s present in every film to some degree.
- The viaduct and train from Harry Potter
- Death Valley in Zabriskie Point
- The Devils Tower from Close Encounters of the Third Kind
- The Swiss Alps in The Sound of Music
- The Highlands of Scotland in Braveheart
The mention of these places create an image of the film in your mind – even if you’ve never been there. Your psyche is unconsciously programmed to expect a location to appear in reality the same as the celluloid image from film.
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The Film Tourism Twitterverse
These days, #UnlockTampaBay is definitely ready for its closeup. @VisitTampaBay is happy to work with @FilmTampaBay & @RobLowe On Demand to spell out how #filmtourism creates -- thousands of jobs and a 5-to-1 ROI for starters.
Letzter Nachklapp aus dem Sommerurlaub in #Berlin: Drehortbesuche zu #DieBourneVerschwörung. Der Film läuft heute um 20:15 Uhr übrigens auf @ZDFneo. #Filmtourismus #FilmTourism4
Just nu på filmkonferensen #mixedreality. Judith Webb, Head of Screen Tourism Northern Ireland pratar om vilken betydelse världens största tv-serie har. ”Game of Thrones är en gåva för turismen på Nordirland”.
Great to see and hear Jenni talking about the importance of film tourism with the backdrop of Linlithgow Palace. Film Tourism truly plays a KEY part in our economy & we feel blessed to be a part of it. #FilmTourism #VisitLinlithgow #LinlithgowPalace #ScotlandHistoryOnFilm
#OutlawKing is out now on @Netflix! 👑⚔️🎉 Here our Film & Creative Industries Manager Jenni Steeles discusses its impact on tourism in #Scotland. Look out for more videos with the @OutlawKing cast on our page this weekend. #ScotlandIsNow #SetInScotland @NetflixUK