Hobbiton Movie Set


Ian Brodie is a film tourism expert and offers a multitude of skills, particularly in tourism, heritage and cultural operations and film production. His abilities as a writer, photographer and enhanced e-book creator means he can use these talents to provide a "one-stop shop" approach for clients.

His multi-faceted approach to a clients requirements can be realised in both a cost effective and timely manner and a direct client to consultant/producer flow also facilitates a seamless production flow.

Ian is a household name with fantasy and film location fans, and he has been described as the ultimate Tolkien fan. The 64-year-old is widely recognised as a ‘Middle-earth’ guru, and author of three film tourism related best-selling books: The Lord of the Rings Location Guidebook, The Hobbit Motion Picture Trilogy Location Guidebook and Middle-earth Landscapes.

As a result, his name and face are familiar; both nationally, and even more significantly, internationally, to dedicated film tourism fans, in a manner that is quite unique. The vast army of dedicated Tolkien fans, who are the target market for both The Hobbit and The Lord of the Rings films, and by association, for 'Middle-earth Aotearoa' know he is one of them, and respond to him in a way no other professional actor or spokesperson can hope to replicate.

In the twenty years since the release of his first guidebook, Ian has developed a unique understanding of the film tourism market. He now offers this wealth of experience to individuals, corporate organisations and government agencies wishing to further develop their tourism or film strategies.

Film Tourism

Ian Brodie has been involved in tourism for many years and is internationally recognised as an authority on film tourism.

He lectures regularly on the topic including onboard cruise ships sailing to New Zealand and at ITOC and i-SITE Conferences. In 2006 he was guest lecturer on film tourism in Pattaya, Thailand at the PATA (Pacific Asia Travel Association) Conference. He has been a keynote speaker at film tourism conferences in Norway, Poland & Germany.

His involvement with film and tourism provides practical knowledge and stratagem to governments and tourism organisations as well as film production companies wishing to leverage tourism as part of their film development and subsequent publicity. He has projects with film in Norway, England, Germany and New Zealand.

Ian has created a number of film location guide books (both printed and e-book) in a number of countries. 


Clients include;

  • Visit Somerset
  • Mesna Activities and Accommodation
  • Visit Rjukan
  • Galatia Films
  • Visit Norway
  • Into Norway
  • Paradox Film
  • Nice View Studios
  • Ngai Tahu Tourism
  • Visit Lillehammer
  • Tourism New Zealand
  • Visit Røros
  • UNESCO World Heritage
  • ScreenWest
  • Great Southern Development Commission
  • Goldfields Esperance Development Commission
Development Blueprint

Ian has a multitude of talents that provide a blueprint for development. These include;

  • Film Tourism Development of Locations
  • Mentorship
  • Photography
  • Writing
  • Social Media Content and Production
  • Enhanced e-Book design, development, content, production and sales
  • Video production
  • Advanced skills in Photoshop, In Design, Lightroom
  • Graphic Development
  • Electronic Press Kits
  • Media Strategy
  • Voice-Over
  • Television and film presenter
  • Education and staff training


On Location Guides

An Ian Brodie Author Imprint

Current Portfolio

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