Living in a world of social media and instant sharing, the travel guide is perceived by many to be a thing of the past. A dinosaur that has been replaced by the instant consumer review and obligatory selfie, denoting both a “this is where we are and this is what we thought” moment for the poster and all their friends. Unfortunately these type of posts and reviews often have no basis of fact or knowledge and can have a detrimental effect as the post spirals out into the cyberspace. However, technology has also delivered a new medium for the travel guide that allows tourism organisations to provide an authoritative platform that showcases a country, a county, a town or an attraction, with consumer interaction and social integration for the reader and user. The modern e-book has a number of benefits. It allows us to merge the content and the purpose of a traditional guide book with new technologies, new narrative concepts and dynamic, interactive content through handheld devices such as iPad, iPhone and HTML5. It provides a platform that immerses the user and reader into stories, histories, landscape and places by using moving images, animation, sound, photos, live interviews, samples […]
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